
One of the most common questions I get before a session is: “What should we wear?” Choosing outfits can feel overwhelming, but don’t worry — I’m here to help! Since my style of photography is light and airy, the clothing you choose can make a huge difference in how your final images look. The good news? With a few simple guidelines, getting photo-ready can be stress-free (and fun!).
The key to light & airy photos is, of course, light colors! Think soft neutrals, pastels, creams, whites, tans, and light grays. These shades reflect light beautifully and help create that soft, dreamy look.
Some great options include:
Avoid super bold colors, neons, or dark blacks, as they can overpower the light and airy vibe.
Gone are the days of everyone in jeans and a white shirt! Instead, aim for a cohesive color palette. Pick 2–3 complementary tones (like cream, sage, and blush) and mix them throughout your family’s outfits. This creates variety while still looking polished.
Clothing that has movement photographs beautifully — flowy dresses, skirts, or linen shirts that catch the breeze add a touch of magic to your images. Choose outfits that allow you to sit, snuggle, and move comfortably. If you’re tugging or adjusting constantly, it will show in the photos.
Textures like lace, knits, linen, and embroidery photograph so well and add depth without being distracting. Layers can also bring dimension. Just keep patterns soft and minimal — think tiny delicate florals or subtle stripes rather than bold prints.
Neutral shoes are always a safe choice! For outdoor sessions, avoid bright sneakers with logos. Barefoot is also a beautiful (and timeless!) option, especially for kids. Keep accessories simple — a delicate necklace or hair bow adds interest without taking away from your face.
At the end of the day, the most important thing is that you feel comfortable and confident in what you’re wearing. These photos are meant to capture your family’s love and connection — the outfits simply help elevate the overall look. By sticking with light neutrals, soft tones, and flowy textures, you’ll have timeless, dreamy images you’ll cherish forever. This is why I send a Style Guide to all my Clients for every session. So your outfits enhance the moment, not take away from it.

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Copyright 2025 GABRIELLE MCCOWN
Gabrielle McCown is a family photographer serving San Antonio, TX and surrounding areas.
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